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Frequently Asked Questions
Check out our FAQ. We talk about nerdy stuff here.
What products do you offer?
Tensor Social is an AI-Powered social media intelligence platform that provides in-depth insights into the demographics, geographic, and psychographics of influencers and their audiences on Instagram, YouTube, and TikTok. We do this through our Discovery, Reporting, Campaign Results, and Listening features.
Can I test Tensor for free?
Yes, Tensor is based on a freemium model.
You can use our free search engine on our home page. You can also sign up for free here: http://app.tensorsocial.com/
All free accounts get 1 free Tensor Report.
How have you obtained this data?
We value privacy and security of social media users, which is why we only provide anonymized data and why Tensor is end-to-end.
All metrics are based on public data that is available on Instagram, YouTube, and TikTok. Based on our algorithms, we calculate different data points.
What social media platforms do you service?
Instagram, YouTube, and TikTok.
What is Tensor Discovery?
Influencer Identification is the tool that allows you to find influencers based on a and numerous demographic and psychographic parameters.
Thanks to our numerous Audience / Influencer filters, the tool helps you find both influencers and audiences based on your specific criteria.
Results can then be exported by .csv or as an integration (like HubSpot, Google Docs, etc).
How do I export an influencer list?
After applying all your desired filters for influencer or audience, click the export icon. A pop up should appear.
Next, indicate the number of exports you'd like.
Next, select .csv or the integration you'd like to use.
Finally, click Confirm and your export will process.
How do I find influencers based on topics?
The search bar on Tensor discovery is incredibly powerful. In fact, it's being dubbed as "the Google for Social Media search."
Simply enter any topic and Tensor will do the rest.
What is a lookalike search?
Lookalikes are the influencers that either post similar content (Influencer Lookalikes) or have similar / overlapping audience (Audience Lookalikes).
Is it possible to identify influencer by their bio?
Using the Bio filter, you can discover influencer based on keywords mention in their bio.
Is it possible to identify influencers with business accounts, creator accounts, or regular accounts?
Using our Account Type filter you can choose what type of accounts you would like to see in your search results.
How often do you update the database?
We fully update our database on a monthly basis or anytime you pull a Tensor Report.
Do you provide contact details of influencers?
Using our Contacts filter in Discovery, you can find influencers with contact information including email, phone, snapchat, Facebook, YouTube, Twitter, Telegram, WhatsApp, LinkedIn, VK, BBM, Kik, WeChat, Viber, Skype, Tumblr, Twitch, KaKao, Pinterest, Apple Music, Weibo, and TikTok.
What is the Audience Type?
The Audience Type filter allows you to choose which part of influencers' audience the rest of the filters will apply to: any; only likers; only followers.
Example: if you choose Audience Type - Likers and set the Interests filter for Audience as Music, then the Interests filter will only be applied to the likers of the influencers that appear in the results, i.e. you will see the influencers, whose engaged audience is interested in music
What is the Account Type filter?
The Account Type filter allows you to choose which accounts you would like to see in the list of results:
Business
Creator
Regular (non-Business)
Can I find what accounts influencers have in other social networks?
Yes, you can. By using the Contacts filter, you can identify the influencers that have accounts in other social media: Snapchat, Facebook, Twitter, YouTube, TikTok, etc. The actual links to these accounts can be fetched by exporting your results in Discovery with contact details.
What are the Partnerships?
The Partnerships filter allows you to identify the influencers that have published at least one sponsored post with a brand of your choice.
Example: if you introduce Nike in the Partnerships filter you can see the list of influencer that have collaborated with this brand.
What are Verified Accounts?
The Verified Accounts are the influencers that have a verified Instagram account.
What are the credible accounts?
The Credible Accounts are the influencers whose is above 90%.
How do I deal with the repeated search results?
If you have been searching for similar topics or using similar parameters, you may come across the influencers that you have already exported.
If you would like to avoid exporting the same influencers, you can click on Remove Duplicates.
What is Audience Data?
Audience Data is a tool that provides you with in-depth demographic & psychographic data on over 100 million Instagram, 25 million TikTok and 8 million YouTube influencers, as well as their audience.
Audience Data is available on the web and JSON formats via .
Please note that all of our data is proprietary metrics based on estimated data and not necessarily reflective of the actual data.
What is the Engagement Rate?
It is the average number of likes divided by the number of followers.
What is the Followers Credibility?
The Followers Credibility shows the percentage of followers that we can certainly define as real people (not bots or fake accounts).
To establish the Followers Credibility score for historical followers, we take into account multiple factors: profile pictures, bio descriptions, the number of posts, as well as the follower vs following ratio.
What are Notable Followers / Likes?
1) Notable Followers are other influencers (i.e. the accounts with over 1,000 followers) that follow the account in question.
Notable Followers in per cent shows the percentage of other influencers among the followers of the account in question
The list of Notable Followers shows the actual handles of other influencers among the followers of the account in question.
2) Notable Likes show how many likes were left by other influencers (i.e. the accounts with over 1,000 followers).
Notable Likes in per cent shows the percentage of likes left by other influencers among the likes of the account in question.
The list of Notable Likes shows the actual handles of other influencers among the likers of the account in question.
What is Paid Post Performance?
Paid Post Performance shows how the disclosed sponsored posts of an influencer perform compared to his or her organic posts, in terms of the average number of likes those posts receive.
Example: if you see Paid Post Performance at 90%, it means that this influencer's sponsored posts get 10% less likes than their organic posts. If you see 110%, it means the influencer's sponsored posts get 10% more likes than their organic posts.
You will be surprised that Paid Post Performance can largely differ from 11% to 276%, which means that you can overpay for a post if you base your pricing on the average number of likes. For instance, instead of the 10,000 engagements that the influencer gets on average and that you expect of their sponsored posts as well, you might get only 1,100 likes on your sponsored post.
What is the Brand Affinity?
We determine brand affinity by analysing the captions, @mentions, #hashtags and location that are used by either the influencer (Influencer Brand Affinity) or their audience (Audience Brand Affinity).
Within the Audience Brand Affinity data point, the weight of a brand is measured as a percentage of the audience showing interest in this particular brand. The affinity of a brand is a measure of how much this audience is interested in the brand compared to Instagram users on average - with 1.0 affinity meaning they are just as interested as an average user; 2.0 meaning they are twice as interested; 0.5 meaning they are half as interested, etc.
What are the Audience/Influencer Interests?
We determine interests by analysing the captions, @mentions, #hashtags and location that are used by either the influencer (data point Influencer Interests) or their audience (data point Audience Interest Affinity).
Within the Audience Interest Affinity data point, the weight of an interest is measured as a percentage of the audience interested in this particular topic. The affinity of an interest is a measure of how much this audience is interested in the topic compared to Instagram users on average - with 1.0 affinity meaning they are just as interested as an average user; 2.0 meaning they are twice as interested; 0.5 meaning they are half as interested, etc.
What are Sponsored and Popular Posts?
Sponsored Posts are the posts that:
either are disclosed as such by the influencer through the Paid Partnership feature;
or contain some of the 38 hashtags that can help us identify them as sponsored (#ad, #sponsored, #paid and many others).
Popular Posts are the influencer's posts that gathered the largest absolute number of likes. They are shown based on the likes gathered by the latest 150 posts; or more than 150 posts if they have been published within the last two months.
Do you provide Audience Data for any influencer?
We provide Audience Data for any public account registered on Instagram, YouTube and TikTok with over 1,000 followers/subscribers.
If an account you are interested in has fewer than 1,000 followers and cannot be found in our database, you can ask us to run a customised report.
How often is the data uploaded?
We fully update our estimated audience data on a monthly basis.
Note: the following data points are updated at different rates:
1) Follower Count - biweekly
2) Engagement Rate - biweekly
3) Followers / Following Charts - biweekly
4) Recent Posts - weekly
Is it possible to white label the reports ?
Yes, on our Premium plan only, our reports can be white labeled.
How different are Tensor's metrics from the actual social network statistics?
Please note that all of our data is proprietary metrics based on estimated data and not necessarily reflective of the actual data.
What is the Likers Credibility?
The Likers Credibility shows the percentage of likes that we can certainly define as left by real people (not purchased or done by bots or fake accounts).
To establish the Likers Credibility score for the active audience, we take into account multiple factors: profile pictures, bio descriptions, the number of posts, as well as the follower vs following ratio.
Please note, that the Likers Credibility is based only on the active engaged audience (defined by likes), so a high credibility score here does not indicate the realness of the followers of this particular account in general. The influencer may have bought fake followers, but the likes can still be real - which would give them a high likers credibility score.
How do you determine Location?
The location of an influencer (Location) or their audience (Location by City; Location by Country) is determined by analysing the respective location tags, the languages of their bio descriptions and captions under their recent posts.
The location tags and captions are gathered from the latest 150 posts; or more than 150 posts if they have been published within the last two months.
Based on location tags, a time-map is created for both influencers and their audiences: it shows what location (country or city) covers the largest timeframe. That way we make sure that even if a person travels a lot (like celebrities or travel bloggers do), but keeps coming back to the same place - this particular country or city will be determined as their location.
What are the Average Likes / Comments / Views?
The Average Likes, Comments and Views are the average sum of likes/comments/views of videos under the influencer's latest posts. It is calculated based on the likes, comments and views gathered within the last two months, but no more than 500 posts in total.
If the influencer does not post often, we may take the posts older than two months, but no more than 10 in total. The latest 150 posts are stored in our database.
What is Relevant Topics?
Relevant Topics is a unique technology that allows us to build clouds of relevance based on the content posted by an influencer.
We analyse the keywords used by an influencer in their bio, captions, hashtags, paid partnerships, mentions, etc. to form word clouds that can help you get an insight into the main topic of an influencer's profile
What are Lookalikes?
Lookalikes are the influencers that either post similar content (Influencer Lookalikes) or have a similar / overlapping audience (Audience Lookalikes),
1) Influencer Lookalikes are based on our technology: they are the influencers whose cloud of interest overlaps with the cloud of the influencer in question. Use lists of these lookalikes with influencers that performed well in the past and build your new campaigns around the influencers with similar interests and content.
2) Audience Lookalikes are based on the accounts that follow similar pages, meaning that the followers of audience lookalikes are very likely to follow the influencer in question. This feature can be used either to target the same audience you have been successful with in the past, or to diversify your targeting and help you understand what influencers you should not to work with if you are trying to find new audiences.
What is the Audience Reachability?
Audience Reachability shows the percentage of mass-followers within the audience (followers or likers) of an influencer.
It shows the percentage of followers / likers that follow more than 1,500 accounts; from 1,000 to 1,500 accounts; from 500 to 1,000 accounts; less than 500 accounts.
The followers / likers following more than 1,500 other accounts are very unlikely to see the sponsored posts done by the influencer in question. They are also quite likely to be bots or fake accounts.
What are the Likes not from Followers?
Likes not from Followers shows the percentage of likes that are left by non-followers.A very high score of Likes not from Followers (together with other factors, such as a low or an unhealthy rate) may indicate that the influencer has been buying their likes.
How do you determine Gender?
Gender Split is determined by analysing profile pictures and latest selfies with the help of our photo analysis technology; checking names and bio descriptions (if relevant).
Audience Gender is available only as an aggregated percentage.
Please note: the gender of influencers is available in the reports in JSON format when downloaded from the web app or via API.
How do you determine Age?
Age Split is determined by analysing profile pictures and latest selfies with the help of our photo analysis technology and checking bio descriptions (if relevant).
Audience Age is available only as an aggregated percentage.
Please note: the age group of influencers is available in the reports in JSON format when downloaded from the website or via API.
How do you determine Ethnicity?
Ethnicity is determined by analysing profile pictures and latest selfies with the help of our photo analysis technology; checking the language of bio descriptions (if relevant).
Audience Ethnicity is available only as an aggregated percentage.
How do you determine Language?
Language is determined by analysing bio descriptions and captions of recent posts.
Please note: the language of influencers is available in the reports in JSON format when downloaded from the website or via API.
How can I find the reports I have already run?
Your past reports are saved right below the search bar in the "Reports" section.
What are Popular Hashtags?
The Popular Hashtags are the hashtags (#) that have been most frequently used under the latest 30 posts.
What are Popular Mentions?
The Popular Mentions are the mentions (@) that have been most frequently used under the latest 30 posts.
What is an audience overlap?
The Audience Overlap allows you to discover the percentages of unique and overlapping followers for two or more influencers.
For each influencer analysed, the feature shows:
Unique Percentage - the percent of followers that are unique for this influencer (they do not follow any other influencer within this overlap request);
Overlapping Percentage - the percent of followers that overlap with at least one other influencer (they follow at least one other influencer within this overlap request).
The Audience Overlap is available via API for Instagram and YouTube influencers.
What is Campaign Results?
Campaign Results is the tool that allows you to generate reports on the engaged audience of any number of organic or sponsored posts. It shows you the aggregated data on the users that have liked those posts (their credibility, location, age, gender, interests, notable accounts, etc.)
You can use it to either analyse the results of your own campaigns (check if you have reached your initial goals) or take a look at your competitor’s campaigns to track their marketing activity.
What posts can I analyze through Campaign Results?
Campaign Results allows you to analyze any posts that have not been deleted by their author. They can be organic and/or sponsored; contain both videos and photos.
How many posts can I analyse on Campaign Results?
You can analyse any number of any Instagram posts that have not been deleted.
Is Campaign Results available through API?
Yes, it is.
How much does Campaign Results cost?
It depends on your subscription tier. You can view our pricing here.
What is Follower Lists?
Follower Lists allows you to extract contact information from any Instagram accounts followers.
How can I effectively use Follower Lists?
Email campaigns, Facebook ads, etc.
How do you obtain this data?
From public sources like Instagram.
What is the legality of Follower Lists?
Tensor is GDPR and CCPA compliant. Please read our DPA at the footer of our website.
How can I test the API?
Sign up for free at http://app.tensorsocial.com and contact us for an API key.
Do you charge for API Integration?
Our API integration is free of charge. You only pay for the data.
What is the validity of an API token?
API tokens are valid indefinitely.
Where can I find the API documentation?
Once you have signed up on the platform, you can check our API Documentation in our Developers section located at the header of our website.
Could find the answer you are looking for?
Please send us a message and we will help you to get all your questions answered